Post by account_disabled on Nov 25, 2023 3:20:07 GMT -5
The number of conversions and their value. The report is important because in most cases the attribution model in Google Analytics is set as "last interaction", which means that a given conversion is attributed to the last "source" from which the user came. However, we often have a situation in which the user, before finalizing the order, first reaches the website through another source.
Example a customer searches for a product in our store via Google. I visit the product URL, but I don't make a purchase. It goes out and returns after some time through a "direct" source (I enter C Level Contact List the store address directly in the browser) and only then do I finalize the transaction. In the case of the "last interaction" attribution model, Google Analytics will count direct.
As the source, bypassing Google, even though it was the original source through which the customer reached the store. Such cases will allow us to analyze the "most important conversion paths" report, where we can trace the exact path the user took before making a purchase. Thanks to this analysis, marketing channels that may seem unprofitable.
Example a customer searches for a product in our store via Google. I visit the product URL, but I don't make a purchase. It goes out and returns after some time through a "direct" source (I enter C Level Contact List the store address directly in the browser) and only then do I finalize the transaction. In the case of the "last interaction" attribution model, Google Analytics will count direct.
As the source, bypassing Google, even though it was the original source through which the customer reached the store. Such cases will allow us to analyze the "most important conversion paths" report, where we can trace the exact path the user took before making a purchase. Thanks to this analysis, marketing channels that may seem unprofitable.