|
Post by account_disabled on Dec 9, 2023 0:47:15 GMT -5
This involves validating that the sales team is good, that they respond quickly, that they are professionals, that they know the product, that they are trained, that they have an incentive program that motivates them to sell and that their fees or commissions are paid on time. Third condition: agile, transparent and reliable information The system in which sales are reported, which is probably the client's ERP, must be accessible to the agency to be able to transparently consult. The sales figures and know when their effort really generated a sale. If the agency cannot have access to the system and cannot make that query autonomously and must depend on the entrepreneur or company to generate its Digital Marketing Service month-end closing, generate its sales report and send it to the agency, the agency is left unprotected because You don't know when or how you are going to collect your variable. If the three previous conditions are met, a panorama opens up. Where the agency could feel confident in working in a model where part of the payment is against sales success. The problems of charging against results if the three conditions are not met We, like many agencies, have tried this model of charging against sales results and by not having ensured that the three conditions were met, we have lost money. Living the desperation of receiving the sales report that simply does not arrive through the system, through the accountant.
|
|