Post by account_disabled on Jan 2, 2024 23:55:28 GMT -5
Anot performing well as a result of having a CPA that was too high. It is necessary to point out that we were starting from a new scenario in terms of advertising investment since the multinational decided to dedicate a lower budget than what they were managing previously. Do you like what you readSubscribe to Blackpoolers Our communication and digital marketing newsletter Applying solutions . We started by optimizing the campaigns using the Hagakure methodology with the aim of restructuring them in a simpler way and allowing them to be configured with an automated bidding strategy to achieve greater performance.
Furthermore by simplifying the campaigns by city we would be able to take the user to each club if they did the specific search by name. . Implement smart bidding strategies The next change we made to the Google Ads campaign panel was to remove the Manual CPC bid as it became obsolete when smart bidding strategies appeared. With the new bidding Phone Number List system we have the option to configure them automatically to achieve our most specific objectives such as maximizing conversions without limiting the price achieving conversions at a target CPA or a specific ROAS and promoting maximum clicks among others. Depending on our objective we must use one strategy or another and in our case we wanted to achieve the maximum number of conversions by controlling their cost per conversion .
A smart strategy helped us a lot to achieve this. . Eliminate campaigns with too high CPA or low search volume Another action we took was to eliminate those campaigns or ad groups that were not performing well as a result of having a CPA that was too high either by using keywords that were no longer relevant to us the companys old brand or because they did not provide us with volume in the search. Having a more structured account always helps to see the results clearly. . Update Google Ads ads.
Furthermore by simplifying the campaigns by city we would be able to take the user to each club if they did the specific search by name. . Implement smart bidding strategies The next change we made to the Google Ads campaign panel was to remove the Manual CPC bid as it became obsolete when smart bidding strategies appeared. With the new bidding Phone Number List system we have the option to configure them automatically to achieve our most specific objectives such as maximizing conversions without limiting the price achieving conversions at a target CPA or a specific ROAS and promoting maximum clicks among others. Depending on our objective we must use one strategy or another and in our case we wanted to achieve the maximum number of conversions by controlling their cost per conversion .
A smart strategy helped us a lot to achieve this. . Eliminate campaigns with too high CPA or low search volume Another action we took was to eliminate those campaigns or ad groups that were not performing well as a result of having a CPA that was too high either by using keywords that were no longer relevant to us the companys old brand or because they did not provide us with volume in the search. Having a more structured account always helps to see the results clearly. . Update Google Ads ads.